The Behavioral Marketing Concept Has Revolutionized Online Advertising

In today’s modern world where more and more people are conducting businesses online, the marketing strategies have become crucial to have an edge in the competitive world of online advertising. In a scenario where many similar websites are vying for the attention of limited consumers, it would make business sense for a marketer or advertiser to identify the core group of consumers who are genuinely interested in his products and services. This enables the advertiser to prevent the tremendous wastage of efforts and resources which are incurred while randomly targeting all online visitors irrespective of their needs and interest in the product or service offered by the advertiser’s website. The Behavioral Marketing Concept has managed to bring this advantage of identifying the actual potential consumer within the smart advertiser’s grasp.

The Behavioral Marketing Concept focuses on consumers on the basis of their behaviors on Internet sites, rather than strictly by page contents. Clients who subscribe to the Behavioral Marketing Concept target other clients by aiming advertisements to categories or predefined segments. The advertisements and communication messages are created with information compiled from IP details and click stream data. An Internet user visits various interest pages in a category on a specific website. The user is then targeted by the specially created advertisements via a ROS (run-of-site) placement. Under the Behavioral Marketing Concept, the placement is not the key, but the Internet user’s behavior.

Advertisers and online publishers use the Behavioral Marketing Concept to boost the usefulness of various campaigns. The concept is to examine a consumer’s Internet behavior unobserved and then provide the most significant advertisement based on conduct. Theoretically, Behavioral Marketing Concept aids different advertisers in conveying the advertisement specifically to online users who are probably influenced and interested in the product and service on offer. Tacoda & Revenue Science are two leaders in the markets of Unites States of America, which focus strictly on assisting advertisers and publishers to implement Behavioral Marketing Concept.

Moreover, the big advertisement networks (Microsoft, ValueClick, Advertising.com and BlueLithium) have actually added the implementation of the behavioral marketing concept to their services and are able to incorporate it with demographic and geographic targeting. Google claims it will strictly target the marketing of advertisements based on the details of the particular page where the advertisement is displayed. This particular aspect of the behavioral marketing concept is referred to as Contextual Marketing.

Applying the behavioral marketing concept, in the latter half of 2002, Yahoo initiated its initial version of Behavioral Marketing. The product which also supported European and Asian scoring for visitors was known as “Fusion”. In the year 2003, Yahoo started a redesign initiative for its behavioral marketing profiling technology, known as Behavioral Targeting 2.0. Assorted improvements in visitor scoring, automated categorization, inventory predictions and enhanced reporting were all rolled out over the last several years. When it comes to privacy issues, a number of advocacy groups and online users are strongly concerned around this sort of behavioral marketing. However the advantages offered to advertisers and users will ensure that the concept is around for a long time to come.

The Importance of Marketing is Outlined in the Staircase Marketing Concept

The power of the internet is the ability to communicate across multiple boundaries to individuals anywhere. The real question then as a marketer is, what is your message and how to structure it effectively to be heard? Sure you can offer an ethical bribe, providing free stuff on your site to gather names, an effective way to get people to opt-in to your list, but after awhile, free stuff has the value of – well free. Many people have multiples of free stuff on their hard-drives getting used sparingly, or most likely, forgotten.

Aren’t you glad to have the free stuff on yours?

To better understand laying out your marketing plan, define it with a unique marketing term, one that can be very identifiable and understandable. “Staircase Marketing Concept” is an effective marketing term that is simple to understand. To follow, think of a staircase, a few steps to a landing area and then slightly changes direction, a few more steps to another landing area and so forth. Ultimately there is a top landing area which is the ‘WHY’, your final business goal.

Each landing area represents an intermediate goal needing to be reached within your marketing strategy to move your Network Marketing business forward. The steps are individual tasks that you must accomplish to reach each intermediate goal.

Internet marketing terms are plentiful and the Staircase Marketing Concept is one that can be easily comprehended, implemented and passed on to group members. Even if you are a beginning marketer, you can conceive of a plan to get from one point to the next.

Your marketing plan requires certain elements be accomplished no matter your location; a brick and mortar building located on a street corner or an internet business. You need 3 basics; a message, an effective communication channel, and hungry traffic.

The key to preparing a Staircase Marketing Concept is identifying the early landing areas to reach and each step to reach them. Organize them based on importance and take action. As you reach each one, celebrate the achievement. Working on your own out of your house can be lonely. Celebrating the small victories you reach along the way helps with motivating yourself on to the next landing area.

Each celebration could be a stand up and yell or walk around the block or just get away from the computer for 5 minutes.

Allow yourself a victory dance.

When you reach a larger landing area (goal), celebrate on a slightly larger scale. Remember what it took to get there, the milestone you have reached, and provide a relative celebration. This is a powerful motivator, one you can teach to your group so they get the same feelings of accomplishment.

Remember that Network Marketing is about communication. Building a successful Network Marketing business requires work, a structured plan such as the Staircase Marketing Concept, and a group that can celebrate their accomplishments together, no matter how big or small, will create a strong group. You want a strong group for retention purposes so celebrate their victories.

Allow them to celebrate yours. The trust you need will be returned stronger and your assistance to them will be gladly accepted, assisting in the growth of the group. Everybody wins within the group and each member passes along these positive encouragements to their group, on down the line.

What a positive way to better yourself and reach that top landing on the Staircase Marketing Concept path to financial freedom.

How To Implement A Winning Marketing Strategy To Your Advantage!

A Marketing strategy is crucial if you want to really succeed in your marketing. Amongst its advantages are:

1. Helping you to focus your marketing attention.

2. Better complete utilization of resources

3. Helps in increasing sales; and

4. A powerful resource of winning over your competitors.

Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives.

Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought out strategy in a marketing plan it means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models. The 3C’s model is usaully considered for this purpose. The 3C’s model determines the factors, which leads to the success of a marketing campaign.

There are three key parties involved in this model. These are:

>>> The corporation

>>> The customer; and

>>> The competitors.

The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor. The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

When making a marketing plan some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not.

The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria. Some of the common marketing strategies are:

1. Market dominance strategies – Market dominance strategies are used to dominate the market. Examples of these are Challenger, Leader and Follower.

2. Porter generic strategies – Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies.

3. Innovation strategies – Innovation strategies are meant to trigger the rate of product development and model innovation. It helps you as a business to incorporate latest technologies. Close followers, late follower and Pioneers are types of innovation strategies.

4. Growth strategies – Growth strategies facilitate the growth of the organization. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies.

5. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have the experience.